My career has taken me from Manchester United Football Club through business ownership, international sourcing, executive board leadership and private equity-backed growth.

I have worked across major organisations, growth businesses, founder-led companies and complex multi-channel environments, including executive board leadership within a £200 million international retail and media group operating across the UK, US, China and India. My experience spans commercial leadership, product strategy, sourcing, supplier management, business development, digital commerce, customer value and operational delivery.

Much of that career has focused on connecting commercial strategy with practical execution. Over time, it has taught me that the visible commercial issue is not always the real problem. Sales may be slowing, margins may be under pressure, stock may be consuming cash, customer retention may be weakening or sourcing may be creating challenges. These are often symptoms rather than causes.

My role is to ask the right questions, understand what is really happening and help businesses identify the issues that are holding back performance. Once the diagnosis is clear, the focus shifts to practical commercial action.

My background is built on reality rather than theory. I have bought, sourced, sold, operated, led, governed, launched channels, supported acquisitions, built sourcing routes and worked through private equity ownership transitions. That experience shapes how I work with businesses today.

International sourcing and supply chain development have been a significant part of my career. Having operated across the UK, US and China, I understand the challenges businesses face around product specification, supplier selection, cost control, compliance, quality standards, lead times and changing customer expectations.

I also understand that a good commercial idea is only valuable if it can be delivered. That means clear product thinking, credible sourcing, realistic margin, reliable supply, effective execution and a route to market that works for both the customer and the business.

Today, I support business owners, leadership teams, brands, sports organisations and boards through consultancy, advisory and Non-Executive Director roles.

My value is simple: understand the visible symptoms, identify the real problem and help create practical, costed and deliverable solutions.