Much of my career has focused on connecting commercial strategy with practical execution.

I have worked across major organisations, growth businesses, founder-led companies and complex multi-channel environments, with experience in commercial leadership, product strategy, sourcing, supplier management, business development, digital commerce and operational delivery.

My background is built on reality, not theory. I have bought, sourced, sold, operated, led, governed, launched channels, supported acquisitions, built sourcing routes and worked through private equity ownership transitions. That experience shapes how I work with businesses today.

International sourcing and supply chain development have been a significant part of my career. Having operated across the UK, US and China, I understand the challenges businesses face around product specification, supplier selection, cost control, compliance, import process, quality standards, lead times and changing customer expectations.

I also understand that a good commercial idea is only valuable if it can be delivered. That means clear product thinking, credible sourcing, realistic margin, reliable supply and a route to market that works for the customer and the business.

My approach is practical, direct and commercially focused. I work with real people inside businesses to simplify complexity, identify opportunity and turn product, sourcing, merchandise and digital commerce ideas into clear, costed and deliverable plans.

Today, I support businesses, brands, boards, founders, sports organisations and leadership teams through consultancy, advisory and Non-Executive Director roles.

My value is simple: commercial judgement, entrepreneurial thinking, practical delivery experience and board-level perspective.