Find the real commercial problem, not just the visible symptom.
Commercial problems rarely start where they first appear.
A business may see pressure in sales, margin, stock, sourcing, ecommerce, customer value or execution. The visible issue is often only the symptom.
TS Commercial Advisory helps business owners, boards and leadership teams understand what is really happening commercially, where value is being lost and what needs to change.
The approach is experience-led, practical and built around the right questions. The aim is to create commercial clarity, practical action and greater confidence in growth.
Stock, range or supplier decisions are tying up too much cash.
Products are selling, but the margin mix is not strong enough.
Sourcing looks competitive, but quality, reliability or compliance risk is creeping in.
Ecommerce is active, but conversion, repeat purchase or customer value is not where it should be.
The strategy sounds right, but execution is not delivering the result.
If the symptoms are not properly understood, the solution is usually guesswork.
The Commercial Health Check is the screening process.
The Commercial Health Check looks across the key commercial areas of the business to understand the symptoms, identify the likely causes and create a practical plan for recovery, improvement and confident growth.
It can be used as a full commercial review or focused on a specific area such as product, range, sourcing, route to market, customer value or execution.
The output is a clear view of what is working, what is weak, where value is being lost and what should happen next.
Most commercial issues do not sit neatly in one place. A margin issue may start in sourcing. A sales issue may start in range. A growth issue may be held back by execution.
Product and Merchandise Strategy
Range strategy, product development, merchandise propositions, pricing, margin, customer value, product-market fit and commercial offer development.
Sourcing
Supplier strategy, international sourcing, factory routes, quality expectations, cost structure, risk, compliance and supply chain credibility.
Channel Development
Digital commerce, portal-led trading, event retail, business-to-business and business-to-consumer models, distribution and route-to-market planning.
Customer
Customer insight, cohort analysis, database value, repeat purchase, retention, lifetime value, lapsed customer recovery and campaign planning.
These areas can be reviewed individually or as part of a wider Commercial Health Check.
Some clients need a focused review of one issue, such as sourcing, product range, route to market or customer value. Others need a broader commercial review to understand where performance is being lost and where the strongest opportunities sit.
Experience that helps interpret the symptoms.
Tony Sheridan’s background is built on reality, not theory.
He has bought, sourced, sold, operated, led, governed, launched channels, supported acquisitions, built sourcing routes and worked through private equity ownership transitions.
That experience matters because commercial strategy only creates value when it can be turned into a practical, deliverable operating model.
Tony works with organisations that need clear thinking, honest challenge and commercially realistic plans that can be executed.
Commercial principles that work across sectors
The same questioning-led approach can be applied across different sectors, because the commercial symptoms are often similar even when the market is different.
Tony works with organisations in different ways, from focused consultancy projects through to board advisory and Non-Executive Director roles, including the following sectors:
Sport, federations and rights holders
Retail and multi-channel commerce
Events and live retail
Merchandise, teamwear and uniforms
Security, hospitality and corporate markets
Creative, craft and hobby sectors
International sourcing and supply chain
Investor-backed and entrepreneurial businesses
Why work with TS Commercial Advisory?
Tony Sheridan brings board-level perspective and practical operating experience.
His career has included executive board leadership within an investor-backed business, two private equity ownership transitions, Blackstone portfolio company exposure, acquisition activity, international expansion, China sourcing operations, US market launch, founder experience and Non-Executive Director roles.
Tony has worked across major organisations, growth businesses, federations, rights holders, founder-led companies and multi-channel retail environments.
The value he brings is straightforward: commercial judgement, practical delivery experience and the ability to connect strategic ambition with what actually works.
Strategy only matters if it can be delivered.
Before you commit more time, money or energy to the next commercial decision, it is worth understanding whether you are solving the real problem.
